Define marketing and marketing strategy
 The concept of marketing is summarized in the goal that it achieves through the marketing activities and campaigns established by the institution, with the aim of introducing its services, products, mission, and the value provided by it to society as a whole.

And for its customers and beneficiaries of its services, and this requires defining the values ​​of the institution, knowing the target community segments, and ways to persuade and influence them, within the most popular means of promotion and advertising.

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As for the marketing strategy; It is the comprehensive plan that is developed to achieve the objectives and marketing activities of the institution, so that it is based on a set of data and research that guides the institution towards its general marketing orientation, and within which all the advertising, advertising and promotion of the institution runs.

Marketing strategy steps
 The following are some of the steps of implementing the marketing strategy: Knowing the public’s desires and the needs that it wishes to provide in the product or service provided to it, and it is the first step of the marketing strategy, because knowing and meeting these desires

It enables the organization to promote it as an added value that distinguishes its products or services from what other competitors offer. Know the characteristics of the target audience, from standard of living, age, and other information

translated from:التصميم الداخلي

Which makes it easier for the organization to formulate its marketing messages in the best way for that segment, and through the media that is closest to them. Adjust the expected costs, to implement the marketing strategy and product prices in line with the company's profit plan.

The importance of marketing planning
 Successful marketing can increase the level of quality of products and services provided, and that depends mainly on the extent to which the institution knows the needs of the public, and its ability to meet them in the required manner. And his role in the development of the work of the institution and the development of its resources and mechanisms of work

Internet and Marketing Strategy
 It is preferable to test the approved marketing strategy before starting its implementation, measure its results, and compare it with competitors’ campaigns, depending on the nature of the added values, methods of advertising, sales mechanism and costs.

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Today, the types of marketing strategies have varied depending on the nature of the institution’s activity and its audience. However, social networks and the Internet have opened up prospects for a greater diversity in marketing strategies based on the interactive formula provided by the Internet, and what is known as digital and interactive marketing, based on direct and instantaneous interaction, has emerged.