What's the online markiting
E-marketing is defined as marketing via the Internet, and it means any work you do on the Internet to achieve some of the goals, such as increasing attention, increasing the percentage of people's visits to the website on which the marketing is based, persuading visitors to buy the promoted product, download the application or register on a website. Marketing, and e-marketing is different and opposite to traditional marketing, in that e-marketing is less expensive and cheaper than traditional marketing, and is implemented more easily and effectively than normal marketing, by determining the success of e-marketing business, which leads to the demand for its purchase, or stop using it. buy it.
Advantages of e-marketing
E-marketing is characterized by many benefits and features that encourage its adoption in the areas of purchasing various goods, including the following:
The ability to sell or buy by being at home, which leads to saving time and effort for the buyer and seller, and also provides ease in the buying and selling process more effectively.
E-marketing helps to provide comfort and freedom to the buyer and seller, whether he continues in the decision to buy or sell the commodity.
E-marketing saves a lot of money, by saving financial expenses, because e-marketing is done directly, without the intervention of intermediaries.
E-marketing helps the buyer to collect more information about the commodity to be purchased, before implementing the purchase decision, by seeking the opinions of friends or searching for the commodity on other sites on the Internet.
E-marketing enhances the ease of payment by using bank cards that are easily available everywhere.
E-marketing helps to increase the number of customers and marketing transactions, at a high level, as a result of the large spread over the Internet.
E-marketing encourages the purchase of many types of products that may not be located in the buyer's country itself, and he may only find them through the Internet.
E-marketing provides the possibility of obtaining any information related to the commodity in a short time, and the possibility of obtaining the product by being at home, which leads to the provision of exceeding spatial boundaries.
Any quantity of the product can be marketed in e-marketing, and this feature is not present in normal marketing, because it needs a place to display the product, in addition to other costs in normal marketing such as taxes, electricity and rent for the place where the product is displayed, and all of these things are considered to negatively affect the price The product, and for this reason, electronic marketing is one of the most types of marketing that saves all these costs.
Ways to succeed in e-marketing
There are some of the basic methods and steps that help to achieve success for e-marketing on the Internet, including:
The quality of the commodity and service that can be marketed, through e-marketing containing many steps that must be followed and choosing the appropriate one.
Knowing the budget set for e-marketing operations via the Internet, on the basis of which the marketing campaigns for the product are carried out.
The experience and ability of the person marketing the products, in terms of how to deal with e-marketing mechanisms, and continuous and continuous development in the use of e-marketing science within the digital marketing environment.
محمد انور
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